This will ensure competitive placements against other merchants who lack the brazil phone number list capability or strategy. The situation is also quite rosy in the diy and hardware sector. Several sectors (electronics, health and beauty, sporting goods, furniture) display poorly differentiated cpcs, with clicks less than 10% cheaper for brand traffic. The takeaway here is not that these sectors lack brazil phone number list potential, but rather that you are driving your bidding strategy – by implementing a brand/non-brand split, you can get the necessary control to address these traffic segments differently.
There's simply less wiggle room here, but you'll need to look at your account brazil phone number list and budget to decide how aggressive or defensive you want to be with cpcs, and in which segments. Conversion rates are significantly lower for non-branded shopping traffics mentioned above, the inclusion of a brand term in a search query is an indicator of purchase intent and suggests that a given buyer is likely in the middle of the funnel of their shopping brazil phone number list journey. 'purchase. That's why it's no surprise to see higher conversion rates for branded traffic.
Two of the big winners in this regard are health and beauty merchants and brazil phone number list generalists – with health and beauty averaging twice as high brand conversion rates as non-brands. What is noteworthy, however, is that in both of these sectors we see large ranges in the data. In other words, the individual traders' experience varies widely and average numbers should be considered brazil phone number list carefully when setting expectations. I mention it in particular for this metric, because the conversion rate is particularly dependent on merchant-specific factors and not just channel or auction factors: on-site user experience and conversion rate optimization are challenges keys for any merchant.