On September 15th, Douyin held its second creator conference. This is a special point in time. In five days, it will be the fourth anniversary of the official launch of this product. Last year, at the first Douyin Creators Conference, Beijing ByteDance CEO Zhang Nan said that the team had twice hesitated to make a short video product, but looking back later, “Everyone, including ourselves, greatly underestimated it. The possibility of short videos.” How likely is this? Douyin has surpassed 100 million daily active users within 17 months of its launch.
The latest data shows that, including the Douyin Volcano version, Douyin has more than 600 million daily active users. Douyin has become the Fax List fastest growing product in the mobile Internet field after WeChat. In addition to user growth, the more important possibility of Douyin is that it is no longer a pure short video content app. An industry insider commented, "The content form of the Internet is transitioning from graphic to video, Douyin is becoming a new foundation for the era of video expression, and users, creators, and platforms are in a state of multiple symbiosis."
In the process of this growth, the four-year-old Douyin has experienced three breakthroughs. 1. "Come on, take a Douyin" Mala Dezi is a gourmet creator who has more than 30 million followers on Douyin. On October 27, 2018, his first work was released, recording the whole process of cooking braised carp in 45 seconds, and received 142,000 likes. So far, Mala Dezi has released a total of 357 videos, most of which start with "Daughter-in-law, let's have something to eat today". He makes stewed beef with potatoes, fried chicken wings, braised eight-caught fish... These are all home-cooked dishes, but they are harvested. 300 million likes. Someone asked why Mala Dezi became popular? - His answer was "true". The person who cooks every day at home is really him. The place where he cooks is the kitchen where he has lived for 30 years. The old stove and the old aluminum alloy doors and windows are all real scenery.