Wechat personal account drainage, a few skills you must know

In the era of traffic, everything takes traffic as the core to promote the conversion of products.

Especially this year, because the cost of acquiring customers on the public domain platform is gradually increasing, for enterprises and merchants, the ROI of each event should be calculated from the promotion cost of each event. If the final conversion unit price is lower than the single cost of acquiring customers, then It means the failure of the activity.

This can reflect the importance of repeated conversion of traffic, but to achieve secondary conversion, you must first direct the first batch of converted users to your own traffic pool, commonly known as "private domain traffic" .

For WeChat, in fact, the mainstream carrier that can undertake traffic as private domain traffic:

One is the WeChat personal account, which uses the circle of friends for circle-level marketing.

One is the WeChat community, in which a series of marketing activities such as promotions, spikes, and groupings are carried out to reach users.

Of course, it's not that easy to import all your traffic to WeChat.

In the past two years, WeChat has undergone many large-scale rectifications, and some actions to induce sharing and marketing drainage are strictly monitored. Therefore, if you are judged to be "malicious drainage" when you are doing activities to induce traffic to WeChat, then your account number Basically cool.

Recently, I have been trying to do some personal account drainage, and I have encountered pitfalls. This time, I will share with you a few things that must be paid attention to when doing personal account drainage:

1. Friend agrees to apply for real-time acceptance

A few days ago, I was doing an event promotion with a friend. Just after the event started, I needed to go out and turn off the computer. It didn't open and automatically passed. Finally, after 20 friend applications came, the QR code appeared frequently added. As a result, the users seen later cannot scan the code, and a batch of traffic is lost.

But in fact, there have been cases where more than 20 people did not agree before, and the QR code did not fail. It may also be due to the strict control stage of the WeChat rules. Of course, it is recommended that everyone should accept in real time when they are doing activities to drain traffic, so as to avoid unnecessary situations.

2. Multiple customer service codes are switched in turn to divert traffic

When doing large-scale activities, if a large amount of traffic needs to be drained, it is recommended to prepare a few more WeChat accounts in advance to divert traffic.

Use the live code tool to set the scanning frequency for each QR code. For example, if there are five micro-signals, then each micro-signal can be set to 20 frequencies for alternate switching. As for the tools on the market, some WeChat management tools have this function, so I will not publicize it here. Friends who need it can add me WeChat and send you some trial version permissions.

In this way, even if the title is encountered, the entire army will not be wiped out. If shunting is carried out and the number of scan codes is set at a low frequency, it is usually not as serious as the ban.

3. Turn off the verification request

For a new account or a WeChat account that has just been established for half a year, it is generally not suitable to be used as a carrier for drainage country email list activities. Because it has not experienced long-term account maintenance, it will easily be judged as a marketing account.

If you play WeChat growth, you should have encountered that many people who are good at this will choose to turn off the friend verification application, so that when users add it, they can pass directly without waiting for time. Skip the step of sending a request.

On the side of the added person, when a user adds you, your WeChat will receive a reminder, you only need to add it directly at the time, without waiting for the other party's consent.

But there is a time limit, usually after 12 sales or 24 hours after the addition, you have not made the addition action, and then adding the other party will require the consent of the other party. Because of the dilution of time, many users will be enthusiastic after that meeting. For you to add friends later, there is no such demand, which will greatly lose part of the accurate passenger flow.

4. Timely guide conversion

When many users participate in an event, they are often curious and enthusiastic at the time. But once you free up time for users to regain their senses, this conversion rate will be greatly reduced later. Of course, the conversion I am talking about here is not necessarily to allow customers to consume. For example, following the official account or joining the group can be our next conversion action.

Therefore, when doing activities, it is recommended to conduct the next action guide immediately after passing through friends in real time. For example, if you join the group or follow the official account, you can directly and automatically send these contents to the user, and then set up some hook guides. For example, if you follow or join the group, you can receive relevant courses or benefits.

5. Use with tools

In fact, there is no need to say too much, the difference between automatic and manual is still very different.

If it can be used in conjunction with the tool, there is no such a series of problems as automatic passing. You can also use the tool to set the automatic greeting message. If you need to pull the group, you can also automatically send the group invitation link directly. A larger auxiliary function is actually still in data monitoring.

Due to some reasons why wetool was banned before this year, many community and WeChat practitioners suddenly became "original tool people". However, due to some reasons of time interval, some small-scale and routine functions are still available. , If you are interested in wetool enterprise version, you can directly add my WeChat to communicate.

6. Change account when more than 3000 people

The maximum number of friends on a WeChat personal account is 5,000. Before, there were many cases where some friends in the circle of friends could not see it. In fact, it was because there were too many WeChat friends, and WeChat limited the flow of your account.

My suggestion is that when the number of friends reaches 3000, you can start preparing for the operation of the next account, because after the first account reaches 3000, it must have been operating for a period of time, and the QR code and WeChat account of the account are also It spreads out. At this time, through the early publicity foreshadowing, a lot of natural traffic will come later, which can allow it to grow naturally. If we go to promote this account, then the situation we just said will happen.

Nowadays, private domain traffic is becoming more and more respected. In addition to the front-end drainage, the retention behind it is also a very important part. If the traffic comes in and there is not enough content to maintain, users will not be able to get what they want. Then the front port comes in and the back port goes out, and all the activities, thoughts and efforts made will be in vain.

Of course, we live under the eyes of WeChat after all. Of course, if we allow, we should try our best to follow the rules of WeChat, and don’t try to play some edge balls.