Why do brands need to market? Nowadays, all walks of life and various fields are fighting for "breaking blood" in order to increase popularity and gain traffic. Therefore, all enterprises should not only increase brand awareness, but also reduce Buy email list transaction costs and form effective brand equity when doing marketing.
However, when enterprises are doing brand marketing, they must understand a principle of strategic marketing. That is, corporate marketing should market brands, not categories. It's not just a principle, it's a way to form brand compound interest. Why do you say that?
Because the brand represents a symbol, and among many things, only the symbol has the possibility of long-term survival. However, marketing categories are highly likely to fluctuate and decline as the market changes. Therefore, we must not only know why the brand is marketed, but also master the strategy of brand marketing.
In the process of marketing, the focus of marketing should be on the brand, so as to highlight the brand and give people a bright feeling. In short, there are three reasons why we cannot focus on marketing categories:
First, marketing categories are paving the way for peers and reducing market entry costs
. A very popular word is called "involution". This behavior is not difficult to see in the market. For example, if a certain category in a shopping mall explodes overnight, the entire industry will begin to follow suit, resulting in a large number of products of the same category appearing on the market. The competition is starting to get fierce, and even if you are the creator of this category, you may not necessarily survive.