A good content calendar isn’t just about dates on a page: it’s a system for creating a repeatable process. Once you’ve planned out the steps required to publish a specific piece of content, you can simply repeat them with every new piece instead of having to start from scratch; this not only saves you time, but makes it easier to estimate how long each task might take and make sure no step is skipped.
4. Manage content in one place
Because it stores all available information about each content piece in your pipeline, a calendar works as a single source of truth for your team. Aside from saving everybody time (e.g., you can direct your teammates to the calendar and avoid unnecessary emails or status update meetings), a calendar makes sure information is accessible at all times and doesn’t just exist in a few people’s heads. Plus, stakeholders like your boss or manager can quickly look at the calendar to see what you’re working towards.
How to create your content calendar in 4 steps
A content calendar is extremely useful for organizing your content marketing efforts, but a perfectly organized content calendar does not, by itself, guarantee that your content efforts will be successful. Before jumping into creating one, you need to invest some time clarifying exactly what kind of content will serve your goals in the first place.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Here’s the process:
Review your content strategy
Set up your calendar
Add content to the calendar
Add relevant subtasks
If you have your content marketing strategy nailed, skip straight to point 2; if not, keep reading.
1. Review your content strategy to identify priorities
What you put in your content calendar depends entirely on your content marketing strategy, which is a plan for consistently creating high-quality content designed to turn strangers into customers.
For example, the content strategy at Ahrefs is to publish educational content about the topics our target customers are searching for, rank in Google and YouTube, and grow organic traffic month after month. As a result, we don’t just fill our content calendar with random keyword ideas, but follow a few specific steps first.
We use Ahrefs’ Keywords Explorer to do keyword research and identify topics we’d like to cover: