According to Shenran Finance and Economics, a considerable number of suppliers are actually the first to publicly stand up and boycott community group purchases, and prohibit distributors from providing low-cost supply to community group purchase platforms such as Duoduo Cai and Meituan Select. goods. The reason why manufacturers boycott community group purchases is the smuggling of goods caused by price wars. "Unlike e-commerce channels, offline sales follow a level-by-level distribution system: manufacturer production - dealer agent - terminal store sales.
Manufacturers rely on a huge distribution system to sell goods to consumers. "Manufacturers will protect the interests of the existing distribution system. After all, this is their main shipping channel, and it is impossible for community group purchases to harm b2b data this interest. " said Lian Jie, CEO of Order Rabbit, which provides a community group buying software system for Bianchao. "Good measures to benefit the people and the people during the epidemic, good Internet projects for poverty alleviation and agricultural assistance, new models for increasing the efficiency of agricultural product supply chains, and the biggest outlet for fresh food e-commerce" - that is, "community group purchases of vegetables".
Dangerous. 04 But if you think that the giants are only eyeing "the flow of a few bundles of cabbage and a few catties of fruit", then you underestimate them. The reason why giants are giants is precisely because they are well versed in the chess trick of "seeing three moves in the next step". The community group buying vegetables is only the first step in grabbing territory. Let's first talk about why so many capital and Internet giants are eyeing the business of community group buying vegetables.