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A/B test your ad text One of the easiest ways to optimize for cheaper clicks on Facebook is by customizing your Facebook ad text. You'd be surprised how two different ads within the same ad set can yield two completely different average CPCs. This is because Facebook's machine learning ranks your ad before deciding when, where and how often to show it. If Facebook determines that your ad text and images aren't driving action, you'll end up paying more for the click on that ad. To A/B test your Facebook ads, you can swap images, disable the CTA buttons, or change the text to improve the CPC status of your Facebook ad.

Facebook a/b test example with headlines Image source . Choose your campaign goal wisely Choosing the wrong target can be a costly Facebook advertising mistake. Similar mobile number list to Google's automated bidding strategies, certain objectives can result in a higher CPC because they prioritize other actions. For example, a campaign objective optimized for conversions might choose to show at times when the CPC is higher because you're more likely to convert. It's best to try out a campaign objective that best matches your end goal, and if you're not sure , split your campaigns to test two objectives at once! Facebook campaign goals.

Try ad scheduling Ad scheduling is a money-saving feature that you can apply to ad sets in your Facebook campaigns. While this feature is only available if you've set up a lifetime budget, you can use ad scheduling as a way to control your Facebook costs, and even your CPC in general, because you call on when your ads will run. So if you find yourself getting irrelevant clicks that increase your CPC but don't convert, consider when your audience will like your ad the most. If you're a breakfast bar and your Facebook ads run during dinner or after hours, you could be driving up your CPC from wasted clicks I.