As described above, one of the characteristics of projects is ad hoc, that is, each project will have a clear start time and end time. Therefore, starting from email list the end, the project needs to be managed and controlled by stages at the start-up stage, so as to know what the main contradiction in each stage is.
For a project, it can be mainly divided into 4 stages:
In the start-up stage, the most important thing is to make a famous teacher and make concerted efforts.
Generally speaking, product managers will set up "virtual teams" (how product managers grab human resources is another topic), which will include various roles, such as front-end, back-end, QA, design, etc. Often product managers have responsibilities but no rights, that is, they are on the same level as other members, and the interests of the roles may be different. For example, the design may be more considerate and useful, and the development may be more considerable. Therefore, the product manager needs to act as the lubricant in it, coordinating and communicating, so that the team members can work together.
Starting from the requirements and ending with the requirements, the product manager will determine the priorities and pros and cons of evaluating the requirements in the research. When they are determined, there will be goals. This goal may be the product manager's own trade-off decision, or it may be a top-down "command" from leadership. In any case, like a cruise ship in the sea, the direction has been set.
The project manager will have the project task book, and the product manager will also have the product requirements document. Although the product requirements document has been perfected as much as possible, different roles will give their own suggestions and opinions on the "route" based on their own perspectives. How to choose a route requires the product manager to try to find a solution that can make all parties reach an agreement and has the highest input-output ratio on the basis of his own ideas. Sometimes this is also referred to as a "requirement first review".
I have always wondered why there is a Qixi Festival that needs to send flowers, the Dragon Boat Festival needs to eat zongzi, and the Mid-Autumn Festival needs to eat moon cakes. It seems that different festivals always have a common symbolic item. Later, I found out that the time has not changed. What has changed is the meaning that people give to festivals. People need to have a sense of ritual, so there is a symbolic object.
"The Little Prince" said: The sense of ritual is to make a certain day different from other days, and make a certain moment different from other moments.
The project also needs a sense of ritual. The beginning or end of each phase is a milestone, and each milestone requires a different ritual to make team members realize that they have entered the next phase, so that they are all aware of their own responsibility and project rhythm.
The sense of ceremony of the project launch can be completed in the form of a launch meeting. During the project launch, the product manager needs to strive to achieve the following three goals: