Consumer demands are ever-changing. That's what makes the marketer's role both exciting and frustrating. In the last 18 months, the rapid changes in the world have changed the behavior of B2C marketers. The concept of holistic engagement across the consumer lifecycle has become essential. This article presents four key ways to make that happen.
Value exchange economy Attracting new customers and collecting the personal and preference data needed to provide better services, content Industry Email List and experiences can be more effective by revealing the value you provide in return. This is the value exchange economy. This ranges from immediate and specific, such as prizes, discounts, and personalized recommendations, to a little more, such as asking for special interests and needs.
Offering bespoke news, customized advice, exclusive access, and more. Some are long term. Through interactive experiences that ask the right questions, marketers will be able to build value exchange mechanisms that give consumers real reasons to provide data. real time engagement Digitally savvy consumers, who have long coveted next-day delivery, live tracking of packages and scheduled delivery with the swipe of their smartphone, now expect real-time engagement.